It started with a dog who never listens.
Arthur is always barking. On the farm, outside, at absolutely nothing, you name it. And no matter how many times I tell him “No barking,” he carries on doing exactly what he wants.
And somewhere along the way, it became more than just something I say to a dog.
Because in life, there will always be someone telling you “no.”
Don’t do that.
Don’t say that.
Don’t go there.
That’s not what you’re supposed to do.
No Barking is about ignoring the noise.
It’s about getting outside, getting stuck in, having a laugh, getting muddy, doing things differently and making your own rules.
Just like Arthur.
He hears “no barking” and carries on barking anyway.
So maybe that’s the point.
No Barking is a brand built around farming, animals, the outdoors, adventure and, most importantly, having a bloody good time doing it.
Be a bit more like Arthur.
Ignore the noise.
Go and do your thing.